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前三篇中主要从产品大类、小类、品牌三方面讨论了京、沪、穗三地户外广告牌的分布情况,本篇主要从广告牌的类型角度去观察三个主要城市的户外广告存在方式。广东康赛市场服务有限公司从1997年开展监测城市户外广告的研究项目。根据户外广告牌的面积大小,我们一般把户外广告大致分为以上三种类型。“S”型牌——广告牌面积超过250平方米,如大型楼顶、路边广告牌等超大型广告牌;
The first three articles mainly discussed the distribution of outdoor billboards in Beijing, Shanghai and Guangzhou from the categories of products, sub-categories and brands. This article mainly focuses on the outdoor advertising of the three major cities from the perspective of billboard types Existence mode. Guangdong Kangsai Market Services Co., Ltd. from 1997 to carry out monitoring of urban outdoor advertising research projects. According to the size of outdoor billboards, we generally divide outdoor advertising into the above three types. “S” type card - billboard area of more than 250 square meters, such as large roof, roadside billboards and other large billboards;