在国际各大连锁经营机构进驻中国抢占市场的今天,特色连锁经营成为中国民族企业争夺市场的“绝招”,在江浙沪地区取得相当成功的“来伊份”就是其中一家。对“来伊份”经营之道的深入分析,再结合国内外相关案例,总结出的特色连锁经营各发展阶段的成功要素,希望能给国内商家一些启示。 Today, as major international chain stores have entered China to seize the market, characteristic chain operations have become a “tricks” for Chinese national enterprises to compete for markets. One of the “come to Iraq” that has achieved considerable success in Jiangsu, Zhejiang, and Shanghai is one. The in-depth analysis of the “to Iraq” business operation, combined with related domestic and foreign cases, summed up the successful elements of the characteristics of the development phase of the chain operation, hoping to give some inspiration to domestic businesses.