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传统印刷企业在寻求技术突围的同时,也希望能够找到一种适合自身的模式,实现业务上的创新和突破。这其中,印刷业将雅昌彩色印刷有限公司(现名:雅昌文化集团)转型打造的“传统印刷+IT技术+文化艺术”的商业模式奉为经典案例。如今再谈,亦有启发。谈雅昌的转型,也就是讲述一位从传统行业向现代文化创意产业成功转型的创业者的故事——万捷,雅昌文化集团董事长,他被誉为世界最高印刷水平的引领者。因为他的出现,中国印刷27次夺得世界印刷最高奖项,雅昌集团五次摘得堪称“印刷界奥斯卡”的班尼奖金奖桂冠。
Traditional printing companies in the search for technological breakthroughs, but also hope to find a suitable model for their business innovation and breakthroughs. Among them, the printing industry will Ya-chang color Printing Co., Ltd. (now: Ya-chang Culture Group) to create the transformation of the “traditional printing + IT technology + culture and art” business model as a classic case. Now talk about, but also inspired. Talk about Ya Chang’s transformation, that is, a story about a successful entrepreneur who transformed from a traditional industry to a modern cultural and creative industry - Wan Jie, Chairman of Ya Chang Culture Group, who is hailed as the world’s highest printing leader. As a result of his appearance, China won 27 printing awards in the world for printing, and the Artemon Group won five times the title of “Banny Award” for printing press Oscars.