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《三十六计·围魏救赵》云:“共敌不如分敌.敌阳不如故阴。”大意是:进攻敌人兵力结集的部位,不如打击敌人兵力分散的部位;攻击敌军的阳刚部分,不如攻击敌人的阴弱部分。语出《史记·孙子吴起列传》,记述战国时期齐国围魏救赵的故事。其基本思想是,强调攻其所必救,歼其救者;攻其所必退,歼其退者、以达到趋利避害、机动歼敌的目的,避实击虚,把握主动,是竞争中一个策略问题。 凡竞争,法不过攻守,术不过奇正,知己知彼不过虚实。《孙子兵法虚实》中云“夫兵形象水,水之形.避高而趋下。兵之形,避实而击虚。”这就是说用兵的规律象水一样,水流动的规律是避开高处而向低处流。用兵的规律是避开敌人坚实之处而攻其虚弱的地方。 市场竞争法则如用兵的规律。 市场环境是千变万化的,在这变化的环境中寻找对手的弱点或是盲点,是竞争取胜的关键。况且,同一市场竞争对手虽然众多,但各有强弱。任何企业的经营项目,无论其规模有多大、都只能占领市场中的一部分。要用有限的资源,取得尽可能大的经济效益,避实击虚则不失为上策。
“Thirty-six plan Wei Wei rescue Zhao” cloud: “a total of enemies as enemy .Yang Yang is not as good as the anointing.” The effect is: attack the enemy forces gathered parts, as opposed to the enemy's scattered parts; attack the masculine part of the enemy, not as good Attack the enemy's weak part. The words “Shi Ji grandson Wuqi Biography”, describing the Warring States Period Wei Qi Zhao Wei's story. The basic idea is to emphasize that it is necessary to attack and rescue its rescuer; to retaliate and annihilate its retreatrs so as to achieve the purpose of avoiding disadvantages and maneuvering annihilating enemy troops, A strategic issue in competition. Where competition, but the offensive and defensive tactics, but not surprisingly, confidante but fictitious. Sun Tzu's fictitious and actual “cloud” image of the fighter image of water, water, evading the high and the downward trend of the soldier's shape, to avoid the actual hits virtual. "This means that the law of the military like water, the law of water flow is to avoid Open high and flow low. The law of military service is to attack its weakened place by avoiding the enemy's solid position. Market competition rules such as the law of using troops. The market environment is ever-changing. Finding the opponent's weaknesses or blind spots in this changing environment is the key to winning the competition. Moreover, although there are many competitors in the same market, each has its own strengths and weaknesses. Any business project, no matter how big or small, can only occupy part of the market. To use limited resources, obtain the greatest possible economic benefits, avoid devastation is the best policy.