论文部分内容阅读
近日,WGSN集团亚太区总经理Dan Cotton走访了中国纺织服装品牌创业园,并指出:“对于中国服装品牌和制造商来说,要提升在国内外市场的份额,就必须提前数年、而非数月,准确地判断出影响服装设计和消费者行为的驱动力。”据预测,到2020年,中国将成为全球第二大服装市场,在未来五年的增长率也将占全球市场增长的30%。Cotton坚信,时尚业要获得长期的发展,不能单纯地依靠生产实力,丰富而广泛的专业知识也同样重要。
Recently, Dan Cotton, general manager of WGSN Asia Pacific, visited the China Textile & Apparel brand Pioneering Park and pointed out: “For Chinese apparel brands and manufacturers, to enhance their share in domestic and foreign markets, they must advance several years, Non-months, accurately determine the impact of fashion design and consumer behavior. ”It is predicted that by 2020, China will become the world’s second largest apparel market in the next five years, the growth rate will also account for the global market 30% increase. Cotton firmly believes that the fashion industry to obtain long-term development, can not simply rely on the production of strength, rich and extensive expertise is equally important.