随着数字技术的发展,以网络、手机为代表的新媒体影响越来越大。在竞争压力下,报纸应保持原创优势,利用自身发布新闻的权威性和在受众中的公信力,做大做强本地新闻,在此基础上,利用新媒体先进的数字技术传播渠道,扩大本地新闻的影响力,实现报纸的再次增值,从而提高竞争力。一是在内容上进行调整,满足读者需求,提升服务性新闻。现在是多元、个性化的社会,读者要求阅读内容越来越细分。如何了解读者的需要?进行定期的读者问卷调查,适 With the development of digital technology, the influence of new media represented by the Internet and mobile phones has become more and more important. Under the pressure of competition, the newspaper should maintain its original advantages, make use of its authority to publish news and its credibility in the audience to make local news bigger and stronger, and on this basis make use of the advanced media channels of new media to expand local news Influence, to achieve the newspaper once again added value, thereby enhancing competitiveness. First, adjust the content to meet the needs of readers, improve service news. Now is a diverse, personalized community, readers require reading content more and more segments. How to understand the needs of readers? Conduct regular reader surveys, appropriate