论文部分内容阅读
将文化与商业巧妙嫁接,为图书销售多延伸几米,为书香中国添姿增色,江苏新华这个产业急先锋正努力在大文化大营销探索之路上,为书业带来更多的欣喜。2006年,江苏新华发行集团立下打造“中国现代书业第一网”的壮志。几度寒暑,这一梦想正一步步照进现实。2008年,江苏新华重组海南新华,开业界跨区域战略重组之先河。2013年1月10日,江苏新华北京发行中心正式成立,标志着江苏新华由地域性企业迈出构建“第一网”的重要一步。同年,江苏新华另在北京、长沙等地购置了11个省外网点,为下一步业态拓展做好了准备。目前,江苏新华已构建起“大中
The cultural and commercial clever grafting, book sales for more than a few meters for the book Tim Hong Tim China, Jiangsu Xinhua pioneer of this industry is working hard in the large cultural marketing exploration, the book industry to bring more joy. In 2006, Jiangsu Xinhua Distribution Group set up to create ”the first network of modern Chinese book industry,“ the ambition. Several times summer, this dream is a step by step into the reality. In 2008, Jiangsu Xinhua reorganized Hainan Xinhua, opening up a strategic cross-regional restructuring of the first of its kind. On January 10, 2013, Jiangsu Xinhua Beijing Distribution Center was formally established, marking an important step for Jiangsu Xinhua to build ”First Network“ by regional enterprises. In the same year, Jiangsu Xinhua purchased 11 extra-provincial outlets in Beijing and Changsha to prepare for the next step. At present, Jiangsu Xinhua has built a ”medium and large