所谓城市形象,是指社会公众(包括城市内外部公众)对该城市的内在综合实力、外部形态及风貌、未来发展前景的具体感知和评价的总和。所谓城市形象建设理论,是研究城市形象设计和建设的规律及特点,推进城市形象优化的战略、机制、途径和方法的一门科学。在建设有中国特色社会主义文化的过程中,研究具有中国特色的城市形象建设理论,用以指导城市形象的设计与建 The so-called image of the city refers to the sum of the specific perceptions and evaluations of the inner comprehensive strength, external appearance and style of the city and future development prospects of the public (including the public inside and outside the city). The so-called theory of urban image building is a science that studies the laws and characteristics of urban image design and construction and the strategies, mechanisms, approaches and methods of urban image optimization. In the process of building a socialist culture with Chinese characteristics, we should study the theory of urban image building with Chinese characteristics to guide the design and construction of urban image