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中国文化产业在世界的软实力影响,与作为一个历史悠久国家的地位极为不相称。究竟什么因素制约了中国文化软实力的发展?不同的学者从不同的角度进行了研究。本文认为,消费者对文化产品具有极高的自主选择权,因此,只有获得尽可能多的消费者自愿选择的文化产品,才能实现文化软实力的效果。为此,本文首先运用品牌经济学原理,对短板定理进行了修正,在此基础上,对制约我国文化软实力的七种观点进行了分析。
The soft power influence of the Chinese cultural industry in the world is disproportionately disproportionate to that of being a country with a long history. What factors restrict the development of China’s cultural soft power? Different scholars have conducted research from different angles. This paper argues that consumers have a very high degree of autonomy in the choice of cultural products. Therefore, only by obtaining as many cultural products as consumers choose voluntarily can they achieve the effect of cultural soft power. To this end, this paper first uses the principle of brand economics to amend the short board theorem, and on this basis, analyzes the seven kinds of views that constrain our country’s cultural soft power.