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“月份牌”年画诞生于国际通商口岸的开通后,许多外国资本家纷纷在中国开厂设店、售卖商品,其宣传形式是运用在中国最具有群众性的民间年画中配有月历节气的样式--“月份牌”画。“月份牌”年画作为大众易懂的宣传形式,风靡了整个民国时期,其极具特色的设计风格在当时的产品包装设计中也得到了大量的运用,与此同时,对当代地域包装设计和企业文化品牌塑造具有重要的研究意义。
After the birth of the “New Year” card at the opening of the international trade port, many foreign capitalists set up factories and sales outlets in China one after another. Its propaganda form is the use of calendar-style with the most popular folk New Year pictures in China - “month card ” painting. “New Year card ” New Year pictures as a popular form of publicity, popular throughout the Republic of China, its distinctive design style in the product packaging design has also been a lot of use, at the same time, the contemporary geographical packaging design And corporate culture branding has important research significance.