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高等职业教育市场营销专业教材建设是高等职业教育市场营销专业人才培养工作的重要组成部分,专业课程教材质量关系到培养和造就市场营销专业应用型人才的质量和水平。目前高等职业教育市场营销专业的特色教材、精品教材的数量还远远不能满足教学的需要。作者对目前高等职业教育市场营销专业进行了系统的调研,提出了解决问题的建议。
The construction of higher vocational education marketing textbook is an important part of the training of higher vocational education marketing professionals. The quality of teaching materials of professional courses is related to the cultivation and cultivation of the quality and level of applied talents of marketing major. At present, the higher professional education marketing specialty textbooks, the number of excellent textbooks is still far from meeting the needs of teaching. The author of the current higher occupation education marketing professional conducted a systematic investigation, put forward suggestions to solve the problem.