旅游是人生的一种经历,也是人的一种社会活动,更是一种符号的范式。如何解读旅游这一符号,事实上就是旅游本身的一个体验过程。酒店是旅游行业中极为重要的一部分,能够为顾客带来核心的价值体验。如何提高顾客的体验,着重于酒店产品的体验性开发。从符号学的角度看,酒店体验型产品的开发可看做一种对符号的解读和运作。 Tourism is an experience of life, but also a kind of social activities, but also a paradigm of symbols. How to interpret this symbol of tourism, in fact, is an experience of tourism itself. The hotel is an extremely important part of the travel industry, providing customers with a core value experience. How to improve customer experience, focusing on the hotel product experience development. From a semiotic point of view, the development of a hotel experiential product can be viewed as a symbolic interpretation and operation.