推动传统媒体和新兴媒体融合发展是媒体发展的必然趋势。中央下发《关于推动传统媒体和新兴媒体融合发展的指导意见》以来,各地围绕融合发展都进行了积极探索,但要真正实现融合发展,并不是一个简单的过程。长期以来传统媒体已形成自己的生态环境,要与新兴媒体融合发展,就必须敢于打破原来的生态环境,直面不适应媒体变革需要所存在的问题,深化改革、大胆创新,敢于正面进攻。敢于弥补技术短板 Promoting the integration and development of traditional media and emerging media is an inevitable trend of media development. Since the Central Government issued the Guiding Opinions on Promoting the Integration and Development of Traditional and New Media, all localities have made active exploration around the integration and development. However, it is not a simple process to truly achieve integration and development. For a long time, traditional media have formed their own ecological environment. If they want to merge with emerging media, they must dare to break the original ecological environment, confront the problems that need to be met by the media reform, deepen the reform, boldly innovate, and dare to face the frontal aggression. Dare to make up for the technical shortcomings