论文部分内容阅读
广州市作为华南地区的中心城市,森林公园的特色是山水生态旅游,其针对市场主要有两类:一是休闲度假旅游市场,主要包括中高收入人群及观光团队;二是针对特定阶层的专项旅游市场,主要包括科考探险人员及修学旅游青少年学生。因此,广州市在开发森林公园产品的时候,应明确客源市场和功能定位,通过市场营销组合,把森林公园在目标市场的游客心目中建立并维持一个区别于竞争对手的独特位置。
As a central city in southern China, Guangzhou City is characterized by landscape ecotourism. There are mainly two types of landscape parks in the city: one is the holiday market for leisure and vacation, which mainly includes high-income groups and sightseeing teams; the other is special tourism for specific classes Market, mainly including expedition expedition personnel and study tours young students. Therefore, when developing forest products in Guangzhou, Guangzhou City should clearly define the source market and functional orientation and establish and maintain a unique position different from its competitors by means of marketing and marketing in the minds and minds of tourists in the target markets.