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1.建立高档丝绸标志网上公共服务平台年初,中国丝绸协会在中国茧丝绸网设计制作了“商务部高档丝绸标志市场化建设项目公共服务平台”。平台具有品牌推广、技术支持和在线服务三大功能,同时利用现代网络技术,实现企业品牌形象在线展示推介与企业天猫、京东、淘宝等电商平台的有机对接,消费者还可通过扫描标签二维码进入在线服务平台,进行商品查询和信息反馈。平台的建立,提高了高档丝绸标志管理服务水平,对提升国内丝绸自主品牌整体形象将发挥积极作用。
1. Establishing a platform for online public service of high-end silk signs At the beginning of the year, the China Silk Association designed and produced the “Public Service Platform for the Market-oriented Construction Projects of High-grade Silk Signs by the Ministry of Commerce” in China’s Cocoon and Silk Network. The platform has three functions of brand promotion, technical support and online service. At the same time, it utilizes the modern network technology to realize the online display promotion of the enterprise brand image and the organic docking of the e-commerce platforms such as the enterprises Tmall, Jingdong and Taobao. The consumers can also scan the labels Two-dimensional code into the online service platform for product information and query feedback. The establishment of the platform has raised the standard of high-end silk mark management services and will play an active role in enhancing the overall image of domestic silk independent brands.