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进入21世纪,以互联网为代表的新媒体迅猛发展,打破了传统媒体固有格局,使媒介环境发生了前所未有的巨大变化。播音员、主持人处在广播电视传播最前沿,凝聚着整个幕后团队的制作精髓,对其在融媒时代的传承发展进行研究探索,具有十分重要的现实意义。本文从媒体责任、潮流趋势、专业要求等方面阐述播音主持传承发展的重要性,简要分析了受众信息接受方式变化、传播速度相对滞后、传播形式受限、传播影响力下降等因素对传承发展的影响,同时在学习借鉴、增加互动交流、发挥主流媒体优势、强化个人影响力等方面提出积极建议,旨在促进广播电视播音主持在融媒时代更好的传承发展。
Entering the 21st century, the rapid development of new media represented by the Internet has broken the inherent pattern of traditional media and has brought about a tremendous change in the media environment like never before. Announcers and moderators are at the forefront of radio and television broadcasting, which embodies the production essence of the team behind the scenes. It is of great practical significance to conduct research on the inheritance and development of the media era. This article elaborates the importance of inheritance and development of broadcast hosting from the perspectives of media responsibility, trend and professional requirements, and briefly analyzes the influence of the change of audience information accepting mode, the relatively slow speed of communication, the limited form of communication and the decline of communication influence on the inheritance and development At the same time, we put forward positive suggestions on learning and drawing lessons, increasing interaction, giving full play to the advantages of mainstream media and strengthening personal influence so as to promote the better inheritance and development of radio and television broadcasting presided over by the media era.