当前,随着移动互联网的高速发展,运营商服务内容不断外延,如今我们可以从运营商处获得出行服务、支付服务、商家优惠、互联网应用特权等,涉及我们生活的各个方面,这些都是运营商在“管道化”危机下不断自我突破和寻求跨界合作的结果。面对自身传统业务的不断下滑与来自新兴互联网企业的多重压力,运营商开始重新审视自身所拥有的资源优势,一改过去独断专行的作风,以开放合作的态度广泛寻求社会资源合作,一方面通过合作树立自身品牌,拉动业务销量;另一方面 At present, with the rapid development of the mobile Internet, service contents of operators are constantly being extended. Now we can obtain travel services, payment services, merchant privileges and Internet application privileges from operators. All aspects of our life are covered by operations. In the “Pipeline ” crisis continue to self-break and seek cross-border cooperation results. The face of declining traditional businesses and multiple pressures from emerging Internet companies, operators began to re-examine their own advantages in resources owned by a change in the past, the style of exclusive and exclusive cooperation in an open and cooperative attitude to extensive social resources to seek cooperation, on the one hand through Cooperate to establish their own brand, driving business sales; the other hand