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新的千年到来之际，世界正步入一个全新的时代，－知识经济时代，也有人称之为新经济。知识经济时代，企业之间的竞争变得更加微妙而复杂，也日趋激烈。企业之间的竞争优势不再是来自垄断的技术，而是来自企业吸引和保持顾客的能力。面对如此剧变的营销环境，企业的市场营销从营销理念到营销行为将如何迎接挑战？
知识经济时代的市场营销的十大趋势
【摘 要】
：
新的千年到来之际，世界正步入一个全新的时代，－知识经济时代，也有人称之为新经济。知识经济时代，企业之间的竞争变得更加微妙而复杂，也日趋激烈。企业之间的竞争优势不再是来自垄断
【机 构】
：
安徽农业大学,建设银行安徽省分行
【出 处】
：
技术经济
【发表日期】
：
2001年8期
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