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随着我国经济的不断发展,已然形成了经济全球一体化,市场营销环境也因此产生了相应的变化,使得市场营销组合受到了一定的影响。因此,企业应当充分分析当前市场营销组合及影响因素,清楚、了解市场环境的各种优势,从而使得市场营销的战略目标得以充分的实现。本文主要讲述了市场营销的相关概述,充分对市场营销组合及影响因素作出了相关的分析,并且对市场营销组合提出了相关的优化策略,从而使得市场营销得到更好的发展。
With the continuous development of economy in our country, the economic globalization has already formed, and the marketing environment has also changed correspondingly. As a result, the marketing mix has been affected to a certain extent. Therefore, enterprises should fully analyze the current marketing mix and its influencing factors, clearly and understand the various advantages of the market environment so that the strategic goals of marketing can be fully realized. This article mainly introduces the related overview of marketing, makes a full analysis of the marketing mix and its influencing factors, and puts forward the relevant optimization strategies to the marketing mix so as to make the marketing get a better development.