BBDO百事可乐如果百事可乐确实赢得可乐大战可能会发生什么呢?在百事可乐开始从可口可乐手中获取市场份额时起,那就成为一个撩人好奇心的问题。在纽约BBDO就职的Ted Sann力图用“考古”这一词来回答这个问题。正是广告给标题“百事,新一代的选择”增加了一种新的多元化的认识空间。正是广告帮助百事夺取可乐产品的桂冠而成为一名合法的挑战者,正是广告确保了百事独占鳌头的成功。 BBDO Pepsi What would happen if Pepsi did win Coke? It has become a curiosity since Pepsi began to gain market share from Coca-Cola. Ted Sann, who works for BBDO in New York, tried to answer the question with the word “archeology.” It is advertising to the headline “Pepsi, a new generation of choice” adds a new kind of diversified understanding of space. It’s advertising that helps Pepsi win the crown of Coke products to become a legitimate challenger, and that’s exactly what advertising has led to Pepsi leading the pack.