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新风产品作为舶来品,无论从整个空气质量大环境、使用环境还是产品本身结构设计上,想要进入中国市场并取得应用和发展,尚需要进行本土化的研发和改造。如何在保证在国外已经成熟品质的情况下,研发出从产品本身到市场价位段均更适合国内的新风产品,是来自德国新风品牌造梦者(Dream maker)的主要课题。本刊记者走进造梦者新风品牌在中国的制造中心永康,与造梦者中国区CEO颜为共同探讨国内新风市场发展前景,以及造梦者新风品牌在中国市场的产品研发思路。
Fresh air products as exotic, both in terms of the entire air quality environment, the use of the environment or the product itself structural design, want to enter the Chinese market and obtain the application and development, still need to carry out localized research and development and transformation. How to develop fresh air products that are more suitable for the domestic market from the product itself to the market price segment is the main topic from the German maker of fresh air brands under the circumstance of ensuring the mature quality in foreign countries. Our reporter into the dream maker New wind brand in China’s manufacturing center Yongkang, and Dreammaker CEO Yan of China to discuss the prospects for the development of the domestic fresh air market, as well as the maker of the new wind brand Dream product development in the Chinese market ideas.