当麦当劳的员工们开始在各个城市里号召年轻人大声呼喊“我就喜欢”的时候,他的传统竞争对手肯德基却避重就轻,于2003年10月27日开始推出了枸杞南瓜粥和川香辣子鸡两种典型中国风味的产品。在中国餐饮市场厮拼数十年的两大跨国巨头看起来正在走向不同的方向,然而,我们看到,这正是这两大跨国餐饮巨头的巧妙之处:令双方没有陷入贴身肉搏的尴尬境地,却各以各的方式提升自己的竞争 When McDonald’s employees began to call young people shouting “I Like It” in various cities, his traditional rival, KFC, got away from it. On October 27, 2003, he started to introduce Chinese wolfberry pumpkin porridge and Sichuan Spicy Chicken Two typical Chinese flavor products. However, as we have seen, these are the ingenious features of these two large multinational catering giants: the two sides have not been embarrassed to embroider melee However, they have all raised their own competitions in various ways