期刊创新既是一个历史过程,又是一个时代命题。破解数字时代期刊创新问题,首先要认同“数字”(或者说“数字传播”)与期刊的非兼容性;尔后转换视角,从数字传播观察期刊,而不是以期刊审视、批判数字期刊(这里的数字期刊取当下业界同行说法,笼而统之,林林总总,未加界定、辨析);第三才是基于认知的在实践层面的所谓期刊创新操作。这是笔者个人主张的期刊创新的思想方法。期刊是工业文明时代人类信息与知识传播的 Journal innovation is not only a historical process, but also a proposition of the times. To solve the problem of innovation in periodicals in the digital age, we first agree with the incompatibility of “digital” (or “digital transmission”) with the periodicals; then change the perspectives to observe the periodicals Periodicals (digital journals here take the current industry colleagues say, caged, extensive, without definition, discrimination); the third is based on the cognitive level in the practice of so-called journal innovation. This is the method of thinking that the author personally advocates periodical innovation. Journals are the spread of human information and knowledge in the era of industrial civilization