新时期市场经济大潮中，高等院校学报曾遍面临着生存与发展的问题，在原则和操作上都表现出困惑．本文认为学报是高校建设之必需，其生存的根本是要办出学术特色，全面、真实地反映学校的科研水平，但也需要增进活力，以谋求发展．学校的重视无疑将为学报的生存和发展提供良好条件。 In the tide of market economy in the new period, the institutions of higher learning have faced the problems of existence and development all over the world, showing confusion both in principle and operation. This paper argues that journals are necessary for the construction of colleges and universities and that their basic survival is to have academic characteristics and comprehensively and truly reflect the level of scientific research in schools. However, they also need to promote their vitality in order to seek development. The emphasis of the school will undoubtedly provide a good condition for the survival and development of the journal.