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媒介融合时代,消费者需求的更新变化也推动了传统企业的转型与升级,品牌如何借助电台的媒体渠道与广告代理商的资源共享平台,强化与受众的粘性,与品牌的深度传播,从而实现品牌与广播媒体、代理商的完美嫁接。中酿品致(北京)文化发展有限公司与电台创新合作:五粮国宾酒选择在上海、徐州、绵阳、宁夏、武汉进行电台专题投放;将中酿媒介优势和会员服务优势,与银行的数据优势结合,在交通银行成立专门卖酒平台,预计今年年底上线后会在地方电台媒体进行更大胆的投放;中酿打造2016年里约奥运币大型团购活动,与电台合力打造定制节目
In the era of media convergence, the changes and changes in consumer demand also promote the transformation and upgrading of traditional enterprises. How brands make use of media channels of radio stations and resource sharing platforms of advertising agencies to strengthen the cohesiveness with audiences and the deep dissemination of brands so as to achieve Brand and broadcast media, agents perfect grafting. (Beijing) Cultural Development Co., Ltd. Innovative cooperation with radio: Wuliangyuangbin selected radio stations in Shanghai, Xuzhou, Mianyang, Ningxia and Wuhan to put radioactive advantages of medium brewing media and membership services together with the bank’s data The combination of advantages in the Bank of Communications set up a special selling wine platform is expected later this year on the line will be more boldly put local media radio; wine to create 2016 Rio Olympic large buyout activities, together with the radio to create customized programs