企业竞争力表现在多个方面,如获取资源的能力、掌握某种重要技术的能力、创造低成本的能力、开拓市场的能力、构建市场营销网络的能力等等。但对于具体企业来说,并非每种竞争力都同等重要,而只是在研发、设计、制造、营销、服务等其中的某一两个环节上能使企业保持长期竞争优势,获取稳定超额利润的,明显优于且不易被竞争对手模仿的,能够不断提高顾客价值并能使企业获得可持续发展的竞争力,才是企业 The competitiveness of enterprises is manifested in many aspects, such as the ability to acquire resources, the ability to master some important technology, the ability to create low cost, the ability to open up the market, the ability to build a marketing network and so on. However, for specific enterprises, not every kind of competitiveness is equally important, but only in one or two aspects of R & D, design, manufacturing, marketing, service and so on, can enable enterprises to maintain long-term competitive advantage and obtain stable excess profits , Obviously superior to and not easily imitated by competitors, can continuously improve customer value and enable enterprises to obtain sustainable development competitiveness, is the enterprise