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手机媒体被称为继纸质媒体,广播媒体,电视媒体,网络媒体之后的“第五媒体”。手机媒体的主要特征是以手机上网为基础的一种输出个性化信息为传播媒介的视听终端。手机媒体的优势是影响范围最广,传播力最强,使用最为便捷的新型媒体之一。媒体方式的改变同时也影响着信息文化的传播方式,尤其是商业广告领域。商业广告自出现以来,就无时无刻影响着人们的消费观念和行为模式。第五媒体的强势发展,不仅仅使得商业广告的传播方式发生改变,同时也
Mobile media is known as the “fifth media” after the paper media, radio media, television media, and online media. The main feature of mobile media is a type of audiovisual terminal that outputs personalized information based on mobile Internet access as a media. The advantage of mobile media is one of the new media that has the widest reach, the strongest broadcasting power and the easiest to use. Changes in media methods also affect the way information is disseminated, especially in commercial advertising. Commercial advertising has been influencing people’s consumption concept and behavior patterns all the time since it appeared. The fifth media’s strong development, not only makes the commercial advertising to change the mode of transmission, but also