在现有的电视频道资源条件下,以频道为单位进行内容定位划分,从而使节目内容能较为集中地反映某些特定领域的需要, 是实行频道专业化的目的所在。专业频道所应具备的最基本的两个特征是:频道节目内容的定位专一和目标观众对象的分众化。在当前电视媒体的产业化、市场化发展进程中,频道专业化愈来愈凸现出重要意义。一、频道专业化是电视业自身发展的产物我国的媒体,不但面临着国外媒体的激烈竞争,还面临着不断加剧的国内媒体之间的竞争。人才缺少、节目制作能力不足、雷 Under the existing conditions of the television channel resources, the content positioning is divided by channels, so that the content of the program can reflect the needs of certain specific fields more intensively and is the purpose of channel specialization. Professional channel should have the most basic two features are: the channel content of the program targeted and target audiences of the audience. In the current TV media industry, the development of market-oriented, channel specialization more and more highlights the importance of. First, channel specialization is a product of the development of the TV industry. The media in our country faces not only fierce competition from foreign media, but also the ever-increasing competition among domestic media. Lack of talent, program production capacity, Ray