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在以往的传播理念中,传播者是子弹,受众是靶子,只要子弹发射出去,靶子必然应声倒地,而现在实际上却是受众在决定着传播者,他们一“变脸”,应声倒下的就是传播者。随着公众对信息的获取更加迫切,消息的来源更加繁多,知情权的意识也愈加高涨,对媒体的关注度和要求也越来越高。而传播领域已出现了结构性过剩,大量同质重复的东西“滞销待售”,新闻节目因此走上了创新之路。 2003年,中央电视台新闻频道开播,国家媒体首次以 24小时滚动播出新闻的国际通行方式播出新闻,不间断飞出的字幕新闻,让所有最新动态以网络方式同步呈现,传统媒体天衣无缝地嫁接了新媒体优势,许多关于电视新闻的概念被重新界定,新闻资讯的内容从静态趋于动态,“无截
In the past, the concept of communication, the propagator is the bullet, the audience is the target, as long as the bullets fired, the target must fall to the ground, and now it is actually the audience in determining the disseminator, they “face”, collapsed Is the communicator. With the public getting more and more urgent access to information, the sources of information are more numerous, the awareness of the right to information is also getting higher and higher, and media attention and requirements are also getting higher and higher. In the field of communication, structural excess has emerged, a large number of things of the same nature repeated for “unsalable sales,” and the news program has thus embarked on an innovation path. In 2003, the CCTV news channel started broadcasting. For the first time, the state media broadcast the news in a 24-hour international broadcast way of rolling news, and the non-stop subtitle news kept all the latest developments synchronized through the Internet. The traditional media was grafted seamlessly The advantages of new media, many of the concepts on television news have been redefined, the content of news information tends to be dynamic from the static, "no cut