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近日,华纳音乐集团(Warner Music Group Corp)同诺基亚公司达成协议,加入诺基亚公司的移动音乐服务,凡是购买诺基亚手机的客户均可以在一年内免费从华纳音乐不限量下载音乐。实际上,华纳音乐并不是诺基亚的第一家签约合作伙伴,环球音乐集团和索尼-BMG早已加入诺基亚的该项服务。作为制造商的诺基亚也已将触角伸向了移动娱乐产业,娱乐风席卷移动通信业。从全球来看,在移动数据业务发展进程中,手机娱乐服务被公认为是带动移动数据业务快速发展的重要力量。据市场研究机构Informa Telecoms & Media的最新统计,受手机普及和新服务推出等利好因素的影响,未来移动娱乐服务市场将呈现强势增长,到2011年移动娱乐服务将增长至381.2亿美元,移动音乐、移动电视、视频服务和手机游戏是主要的推动力量。
Recently, Warner Music Group Corp. entered into an agreement with Nokia to join Nokia’s mobile music service. Customers who purchase Nokia mobile phones can download unlimited music from Warner Music within a year. In fact, Warner Music is not Nokia’s first contractual partner, Universal Music Group and Sony-MBG has long joined the Nokia service. As a manufacturer of Nokia has also extended its reach to the mobile entertainment industry, entertainment style swept the mobile communications industry. Globally, in the development of mobile data services, mobile entertainment services are widely recognized as an important force driving the rapid development of mobile data services. According to the latest statistics from market research firm Informa Telecoms & Media, the mobile entertainment service market will show strong growth in the future due to the favorable factors such as the popularization of mobile phones and the launch of new services. Mobile entertainment services will grow to 38.12 billion US dollars by 2011, and mobile music , Mobile TV, video services and mobile games are the main driving forces.