加入WTO五年来,我国涂料工业面临着国内国际两个市场的竞争,竞争日趋激烈,如何开创我国涂料工业的新局面,笔者认为打造国际品牌是关键,实施标准战略是基础,本文结合产区特点就我国涂料工业的标准战略作一论述。 In the five years since China’s accession to the WTO, China’s coatings industry is facing competition from both domestic and international markets, and the competition is fiercer and fiercer. How to create a new situation for the paint industry in China? The author believes that building an international brand is the key and implementing the standard strategy is the basis. On China’s paint industry standard strategy to make a discussion.