本文从大学生旅游服务礼仪素养的重要性出发,重点剖析了现阶段我国大学生旅游服务礼仪素养的现状,并积极的探究和思考了提高大学生旅游服务礼仪素养教学的有效性的具体措施,促进学生的全面发展。 This article, starting from the importance of etiquette accomplishment of tourism service for college students, focuses on the current situation of etiquette accomplishment of college graduates ’tourism service in our country at present and probes into and refrains from speculating the specific measures to improve the etiquette teaching effectiveness of college students’ All-round development.