夏露丽公司是日本利用聚会示范方式销售女性内衣、胸罩、鞋袜等商品而闻名的公司。它的可贵之处在于采用了与一般商店不同的销售方式——家庭示范销售。以家庭聚会邀集亲朋好友,进行试穿、试用,并加以推荐介绍。这是针对妇女到商店购买内衣、胸罩时因怕羞性而往往不加试穿即买回,导致穿不合身而设计的售卖方式。 Xia Luli company in Japan is the use of party demonstration sales of women's underwear, bras, footwear and other products known for the company. It's valuable is the use of different sales methods with the general store - family model sales. Invited family and friends to family gatherings, try on, trial, and to be recommended. This is for women to the store to buy underwear, bras often because of fear of shame and try to buy back, leading to wear not fit the design of the sale.