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汽车营销本质上与微信天然高度契合。迟迟未能认识到微信营销的战略重要性,恐怕是当前多数车企的通病刚刚进入2016年,一个标志性的传播事件已然出现,其惊人的火爆程度很可能在今年剩下的时间里难以被超越。1月10日晚,微信朋友圈被一个H5互动页面刷屏:“当你打开这个,你与微信的故事就这样发生了。”黑色背景上微信标志性的绿色光点闪动,简洁的连线串起你在微信星球的轨迹:你开始玩微信的准确日期,你添加的第一个朋友,2015年你在朋
In essence, car marketing is highly compatible with WeChat natural. The delay in recognizing the strategic importance of WeChat marketing is probably due to the current common problem of most car makers. Just entering 2016, a landmark communication event is already taking place. Its alarming popularity is likely to be hard to come by the rest of this year bygones. On the evening of January 10, WeChat circle of friends was brushed by a H5 interactive page: “When you open this, the story of yours and WeChat happened like this.” The WeChat iconic green dot on a black background flashes and concise Connect Your Strings on WeChat Planet: The Accurate Date You Begin to Play WeChat, The First Friend You Added, 2015