研究表明,商品促销不能仅仅依靠广告,80%的顾客是在市场内亲眼看到商品后才决定是否购买,而其中50%以上的顾客是受超市货架上产品包装的影响做出决定的。包装的基本功能是传递信息,因为消费者通常不会用超过8秒的时间做出是否购买的决定。研究还表明,改变包装设计通常能吸引新 Research shows that product promotions can not rely solely on advertising, and 80% of customers see the product in the market before deciding whether to buy or not. More than 50% of the customers decide on the impact of product packaging on supermarket shelves. The basic function of a package is to pass information as consumers typically do not make a purchase decision over more than eight seconds. Research also shows that changing packaging designs often attracts new ones