随着新经济的迅猛发展,营销观念更加在以下几方面得到重视和加强。1.重视战略。传统计划经济下的国有企业及一些知名的民营企业,因为缺乏明确的经营目标和长期的战略规划,常常为追求眼前的利润,只重视商品一时的畅销,而不注重维护、创造企业的经营特色。在生产经营设施和技术开 With the rapid development of new economy, the concept of marketing is more emphasized and strengthened in the following aspects. 1. Emphasis on strategy. Because of the lack of clear business objectives and long-term strategic planning, state-owned enterprises under the traditional planned economy and some well-known private-owned enterprises lack the clear business objectives and long-term strategic plans. They often seek the immediate profits and only focus on the best-selling products. They do not pay attention to maintaining and creating the operating characteristics of the enterprises . In the production and operation of facilities and technology to open