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近年来,国内一些行业频遇公关危机事件,严重影响了行业的顺利发展,其中的经验教训值得分析与反思。资讯传播高速发达的当前,负面新闻的快速传播,谣言和不实信息的攻击,政策环境的变化,质量管理疏漏引发的事故等诸多危机风险因素,同样也给采供血机构正常工作带来不可预料的冲击,甚至使部分公众对整个公益事业产生信誉危机,给从事无偿献血公益事业的各级采供血机构发展带来打击,也对社会和谐安定带来一定不良影响。本文通过浅析如何制定有效策略,应对和处置危机,对采供血机构的危机管理提供一些思路与方法。
In recent years, some industries in China frequently encounter public relations crisis, which has seriously affected the smooth development of the industry. The lessons and lessons learned are worth analyzing and reflecting on. The rapid development of information dissemination, the rapid spread of negative news, rumors and false information attacks, changes in the policy environment, quality management omissions caused by a number of crisis risk factors, but also to unpredictable normal work of blood collection and delivery agencies Even made some members of the public have a credit crisis on the entire public welfare undertaking, which has brought a blow to the development of blood collection and blood collection agencies at all levels in undertaking the non-profit public welfare undertakings, and also brought some unfavorable effects on the social stability and stability. By analyzing how to formulate effective strategies, coping with and handling crises, this article provides some ideas and methods for crisis management of blood collection and blood supply agencies.