论文部分内容阅读
对于一个旅游景点(区)来说,客源市场的开发至关重要。根据许多地方的实践经验,要想保持客源市场的持续开发,必须紧紧抓住设计规划和科学管理两个主要环节。 一、关于旅游景点(区)的设计规划 1.功能多样化 一个旅游景点(区)的功能是决定旅客重游率的重要因素。目前,不少人造景点的功能几乎为单一的观光,这是影响市场开发的致命缺陷。 一般来说,具有娱乐、健身、度假、宗教、修学等功能的旅游地游客重游率高,由于紧张的现代
For a tourist attraction (district), the development of tourist market is very important. According to the practical experience of many places, in order to maintain the continuous development of the tourist market, we must firmly grasp the two major aspects of design planning and scientific management. First, on the design of tourist attractions (districts) 1. Function diversification A tourist attraction (district) function is an important factor in determining the rate of passenger re-visit. At present, the function of many artificial attractions is almost a single sightseeing, which is a fatal flaw affecting market development. In general, tourists with recreational, fitness, holiday, religious, academic and other functions have a high revisit rate due to the intense modern