论文部分内容阅读
个人电脑市场、彩电市场、装璜建材市扬是天生的吗?不是!就像个人电脑市场,并不是先有了个人电脑,才有了市场需求,而是众多的营销专家,不断地在消费者心目中培植个人电脑的重要性,才逐渐产生了大众消费需求。在日益激烈的以知识产品为主导产品的社会中,市场营销战略被赋予越来越重要的使命。 知识经济也罢,信息经济也罢,我们更加关注在中国经营正变得越来越普遍,全球市场正变得越来越激烈之际,一个企业怎样才能生存?一个企业如何保持创新力?怎样掌握日益增大的市场蚕糕并分享它?又怎样将这块蛋糕变大?
Personal computer market, color TV market, decoration materials City Yang is born? Not! Like the personal computer market, not the first personal computer, have the market demand, but many marketing experts, continue to spend The importance of cultivating personal computers in their minds has gradually produced mass consumer demand. In an increasingly knowledge-based society, marketing strategies are given an increasingly important mission. Knowledge economy is worth mentioning, the information economy worth mentioning, we are more concerned about the business is becoming more and more common in China, the global market is becoming increasingly fierce, how can an enterprise survive? How to maintain a business innovation? How to grasp the increasingly Increased market share cake and share it? And how to make this piece of cake bigger?