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“不要让孩子输在起跑线上”已经成为了很多家长的共识,早教也因此成为了诸多创业者和资本一直关注的焦点行业。早教市场一直被看好,却总也没有找到合适的商业模式。贝瓦的方式是:线上线下结合,应用与硬件结合,在线上增强用户的黏性,线下不断拓展盈利的可能。2014年贝瓦网做到年服务用户达1亿,全渠道内容总播放量超200亿,月播放量逾10亿的成绩。这样漂流的数字成绩是如何实现的,贝瓦网创始人、CEO杨威分享如何搞定上亿儿童早教市场?问:2014年贝瓦网做到年服务用户
“Do not let children lose at the starting line ” has become the consensus of many parents, early childhood education has therefore become a lot of entrepreneurs and capital has been the focus of attention industries. Early education market has been bullish, but always did not find a suitable business model. Beiwa way is: online and offline combination of application and hardware, online users to enhance the viscosity, the line continues to expand the possibility of profitability. In 2014, Beiwa Network achieved annual service subscribers reached 100 million, the total content of all channels exceeded 20 billion and the monthly broadcasting volume exceeded 1 billion. How to achieve such a drifting digital performance, founder of Beauvais, CEO Yang Wei share how to get on the billions of children’s early education market? Q: 2014 Beva Network annual service users