对市场商人来说,听到“一分价,一分货”这句老格言就如同听到美妙的音乐般令人享受,因为它用在大部分短期货品上绝对正确,比如瓶装酒。研究学者们—包括斯坦福大学商学院营销学教授Baba Shiv的最新研究课题是关于对两瓶酒的品酒鉴定和估价。 For marketers, hearing the old maxim of “one cent, one cent,” is as enjoyable as when you hear beautiful music because it is absolutely right for most short-term items, such as bottled wine . Researchers - including Baba Shiv, professor of marketing at Stanford University’s business school, are the latest research topics on wine tasting and valuation of two bottles of wine.