一、当前企业市场营销中存在的问题第一、企业的营销观念思路没有根本转变。有少数企业仍奉行传统的生产观念、产品观念和推销观念。没有认真从营销思路上作研究,采取随大流盲目地推销产品,其结果是要么产品库存大量积压,要么是应收账款急剧增加,从而使企业陷入停产或半停产的状态。 First, the current business marketing problems First, the concept of marketing ideas companies do not fundamentally change. A few companies still follow the traditional concept of production, product concept and marketing concepts. Without careful research from the marketing point of view, the blind pursuit of products along the mainstream is either accompanied by a large backlog of product inventories or a sharp increase in accounts receivable, putting the company in a state of halted or halted.