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当今市场,移动互联网环境下的商业活动正在发生一场深刻的变革,冲击最大的也许是没有市场根基的和品牌口碑差的实体店,无论是海外知名品牌还是本土品牌均陷入关闭的浪潮之中。问题是实体店还有没有生命力呢?如何增强实体店的竞争力?这是一个浮躁的时代,不少人并没有理解“互联网+”时代的本质含义,盲目地、草率地下结论。比如“电商平台将会颠覆实体店”。这一结论明显偏颇,有什么证据证明电商平台一定会颠覆实体店呢?日本就出现完全相反的情况:
In today’s market, the business activities under the mobile Internet environment are undergoing a profound transformation. The biggest impact may be that there is no market-based or poorly-branded physical store. Both well-known overseas brands and local brands are caught in the wave of closure . The question is whether physical stores have vitality? How to enhance the competitiveness of physical stores? This is an impetuous era, many people do not understand the “Internet + ” the essence of the times, blindly, sloppy conclusion. For example, “e-commerce platform will subvert the store ”. This conclusion is obviously biased, there is no evidence that the e-commerce platform will subvert the physical store it? Japan appeared exactly the opposite situation: