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在广告无处不在的今天,人们似乎也对身边的广告产生了免疫力,单向的说教式广告已经越来越不能打动消费者,如何在广告泛滥的今天创作出独特的、打动人心的广告,是每个广告人的梦想。游戏,这一人类信息传播过程中伴随着多种体验共同参与的活动,在广告活动中越来越多地被加以运用?
Today, where advertisements are ubiquitous, it seems that people are also immune to advertisements around them. One-way narrative advertisements have become less and less able to impress consumers and create unique and moving ads in the midst of ad proliferation. , Is the dream of every advertiser. Games, activities that are accompanied by multiple experiences in the dissemination of human information, are increasingly being used in advertising campaigns?