通过对侗族地区萨玛文化的田野调查,论述了萨玛文化的特征和内涵,从人类学的角度探讨了旅游开发与民族文化保护的辩证关系。结合实际,提出侗族村寨发展萨文化产业具有三大优势及五条建议,并指出旅游开发与发展萨文化需要注意的事项。 Through the field investigation of the Sama culture in the Dong region, this paper discusses the characteristics and connotation of the Sama culture and discusses the dialectical relationship between tourism development and ethnic culture protection from the perspective of anthropology. According to reality, it is proposed that there are three major advantages and five suggestions for the development of Sa culture industry in Dong villages, and points out that tourism development and development Sa culture should pay attention to.