论文部分内容阅读
经历20年的高速发展,中国互联网正迈入一个崭新的阶段,展现出新的特点,突出表现为“四个超越”:移动端流量超越PC,成为网络争夺的主战场;“两微一端”为代表的新媒体超越传统网站,成为网络舆论的主平台;视音频节目超越文字图片信息,成为网络流量的主渠道;80、90后网络“原住民”超越60、70后,成为网络市场的主导者。媒介环境的变化酝酿着潜在机遇。国家新闻出版广电总局近期公布《关于进一步加
After 20 years of rapid development, the Internet in China is entering a new stage with new features and prominence as “four transcendences”: mobile traffic surpasses PC as the main battlefield for network contention; Micro-end “as the representative of the new media beyond the traditional Web site to become the main platform for online media; video and audio programs beyond the text picture information, the main channel of network traffic; 80,90 after the network” Aboriginal “beyond 60,70 After becoming the leader in the Internet market. Changes in the media environment are brewing potential opportunities. State Administration of Press, Publication, Administration of Radio, Film and Television recently announced ”on the further increase