在日常生活的方方面面,我们都可以强烈地感受到各种各样的品牌竞争。近年来奉化广播电视中心把栏目的品牌作为最核心的竞争力来打造,通过几年的实践,摸索出了一条县级台的品牌之路。一、品牌栏目的建设是电视频道发展的“生命线”电视媒体的形象,表现为各个栏目在观众心中形成的整体形象,广大电视受众对某一媒体的关注度,直接表现为对其某一 In all aspects of our daily life, we can all feel a great deal of brand competition. In recent years, Fenghua Broadcasting and Television Center of the column as the core competitiveness of the brand to build, through years of practice, worked out a county-level brand road. First, brand building is the development of television channels “lifeline ” television media image, the performance of various columns in the hearts of the audience to form the overall image of the majority of television audiences on a media attention, directly for its a one