现代城市发展策略已经向品牌营销的方向转变,以增强城市的软实力,城市软实力更能为其带来良好的效益。我国西部面临着发展的新机遇新形势,要加快城市化进程,发展经济,对外引资,城市对外交流必然增多,况且竞争激烈,城市推广显得十分重要,好的城市形象标志是有利的第一步。 The strategy of modern city development has shifted to the direction of brand marketing so as to enhance the soft power of the city and bring more benefits to the urban soft power. In the western part of our country, we are faced with a new situation of new opportunities for development. To speed up the process of urbanization, develop the economy, attract foreign investment, there is an inevitable increase in urban foreign exchange. In addition to fierce competition, urban promotion is of great importance. A good urban image is the first advantageous step .