当今社会经济的增长,极大的提高了人们的消费水平,也刺激了网购这一消费模式的飞速发展,面对众多的淘宝京东等店家,琳琅满目的商品,买家的选择更加趋向多元化,但这也给商家出了一个难题,怎么吸引更多的顾客,面对线下越来越多的体验式消费,服务型营销一词逐渐成为大家茶余饭后的谈资,哪里的服务好去哪里已经成为了大众选择的消费趋向,面对线下更多的服务型营销模式,以淘宝为代表的许多商家不甘示弱,纷纷对自己店铺的经营方 Today’s social and economic growth has greatly raised people’s consumption level and stimulated the rapid development of online shopping. In the face of a large number of Taobao Jingdong stores and other shops, the choices of buyers and sellers tend to be more diversified. But it also gives businesses a dilemma, how to attract more customers, the face of more and more experiential consumption offline, the term service-oriented marketing has become the talk of all the gossip, where the good service where has become The consumer choice of consumer trends, the face of offline service-oriented marketing model to many businesses represented by Taobao unwilling to be outdone, have their own store operators