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S&M公司是一家从事女装设计、生产、销售的公司,从开发自有女装品牌,到目前为止,多品牌的营销渠道,产品和品牌的发展模式不同的渠道结构,广大消费者选择的初步发展,现在也面临更大的挑战,以多品牌战略的发展。这种情况下,目前更多的服装品牌企业正面临着这种压力。因此,S&M的女装的销售渠道是必要的。这篇论文是希望对S&M的销售渠道的现状进行了详细的分析,并给出具体的解决方案,对于这种类型企业的销售渠道模式提供参考和具体操作方法的具体情况,并指定渠道未来的发展趋势。
S & M Company is a company engaged in the design, production and sales of women’s clothing. From the development of its own women’s clothing brand, so far, the multi-brand marketing channels, product and brand development model of different channel structure, the initial development of consumer choice, Now also face greater challenges to multi-brand strategy. Under such circumstances, more apparel brand companies are facing such pressure. Therefore, S & M women’s sales channels are necessary. This paper is intended to analyze the current status of S & M’s sales channels in detail and to provide specific solutions for specific types of sales channels for this type of model to provide reference and the specific method of operation, and specify the future of the channel development trend.